ABSOLUT TUNE Launch at the Beresford Hotel Cocktail Lounge

The invitation was coloured with intrigue. An intimate and exclusive tasting. An innovative drinking experience from ABSOLUT, a brand renowned for 500 years of Swedish Vodka traditions.

If the shape of the bottle was a clue, this was no regular ABSOLUT.

ABSOLUT TUNE Launch

At the recently opened Cocktail Lounge upstairs at the Beresford Hotel, floral scented candles flickered and intrigued. Palates were cleansed with sparkling water and prepared with a fresh Melon Medley sorbet. What was about to take place was the first tasting in the world of ABSOLUT TUNE.

ABSOLUT TUNE Launch
Upstairs at the Beresford Hotel

ABSOLUT TUNE Launch
Sparkling water to cleanse the palate

ABSOLUT TUNE Launch
Melon Medley Sorbet

When the bottles were finally disrobed and popped open, ABSOLUT TUNE was unveiled – a sparkling fusion of ABSOLUT Vodka and Brancott Estate Sauvignon Blanc from New Zealand.

ABSOLUT TUNE Launch
ABSOLUT TUNE at the Beresford Hotel

On the nose, the aromas are floral and fresh from the Sauvignon Blanc. On the palate, the initial notes are floral and fruity, followed by secondary notes of vodka flavour, which incidentally take a little time to develop. The finish is long and crisp, surprisingly with no overt sweetness.

ABSOLUT TUNE Launch
Inside Out Glassware

Served in ‘Inside Out Glassware’ used to reflect the fusion of sparkling wine and ABSOLUT VODKA, these flutes are also a fusion of a high ball and Champagne flute. Especially ordered from Germany for the launch, the glasses are designed by Alissia Melka-Teichroew and made from hand-blown borosilicate glass with double-walled glass to provide insulation.

By the time the glasses are topped up, the Vodka flavour has opened up and is more evident on the palate.

ABSOLUT TUNE is easy to drink as an apéritif or with friends on hot summer afternoons. Made from 60% Vodka and 40% Sauvignon Blanc, it is 14% Alcohol By Volume (ABV) yet the alcoholic effect is noticed if you drink one too many. The Vodka and Sauvignon Blanc are fused together at the fermentation stage to capture the combined aromas and flavours.

ABSOLUT TUNE Launch
Welcome address by Mark Cavanagh (Director Cav Con)

ABSOLUT TUNE Launch
Ben Davidson (Signé Spirits Ambassador, Pernod Ricard Australia) introducing ABSOLUT TUNE

ABSOLUT TUNE Launch
Guests with Glen Brasington, Marketing Director of Pernod Ricard Australia

ABSOLUT TUNE LaunchABSOLUT TUNE Launch
Canapés at the Beresford

ABSOLUT TUNE Launch
ABSOLUT TUNE Disrobed (Photo credit – ABSOLUT)

ABSOLUT TUNE comes in in an ornate 750ml bottle and is only available for a limited time at three Merivale venues, Hemmesphere at the Establishment, the Den at the Ivy and The Beresford Hotel until early September 2011.

ABSOLUT TUNE Launch

Gourmantic attended the ABSOLUT TUNE Launch at the Beresford Hotel on Tuesday 23 August 2011 as media guests.

The Beresford Hotel
354 Bourke Street
Darlinghurst NSW 2000
http://www.theberesford.com.au/

Photography by @MrGourmantic.

Official short video of the launch on YouTube.

This article is posted on Gourmantic.com. All rights reserved. Copyright © 2014

ABSOLUT TUNE Launch at the Beresford Hotel Cocktail Lounge was last modified: July 8th, 2014 by Corinne

Corinne

Corinne is the founder and editor of Gourmantic. An avid scribe, she has taken pen to paper since the age of five. Her repertoire includes long works of fiction, short stories and travelogues. She is a winner of the GT travel writing competition, has judged the Australasian Whisky Awards for 2013 and several cocktail competitions. She is also named in the Australian Bartender Most Influential List for 2013.
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19 Comments:

  1. Stunning bottle. And way to be among the first in the world to taste! Did you know what it was about before the launch?

    • Elegant, bottle isn’t… and I like the glassware too.
      No, it was all kept a secret. I had an inkling it wasn’t just Vodka from the shape of the bottle… it was very done!

  2. I thought bubbly and Vodka sounded unusual at first but if it’s not too sweet maybe it can work. Does it taste like alcopops?

    • Alcopops tend to be a little syrupy (not that I drink them). ABSOLUT TUNE is fruity at first and while it may seem sweet, once it opens up and you get the Vodka kick, you want to keep drinking.

  3. I love the new bottle. I like collecting some of these cool Absolut bottles despite not drinking a drop of em vodkas. LOL

  4. wow…those champagne flutes are too cool!

  5. Wow… gorgeous bottle! What an unusual concept from Absolut. Can’t wait to check it out this weekend!!

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  7. Beautiful coming out…an interesting blend of spirits..would love to try it!

  8. Mmm I love anything sparkly – perhaps I could be persuaded to stray from the champagne

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