ABSOLUT MODE Edition Launch: Vodka & Fashion at Jackies Café Paddington

ABSOLUT MODE Edition launched in glamour and style at Jackies Café in Paddington on Thursday 13 October 2011. The limited edition vodka bottle is the latest to join the collection of design concepts from ABSOLUT that began in 2006.

ABSOLUT MODE Launch Party

Made up of sixteen facets wrapped with a band of dark blue silk with embroidered text, the elegant bottle pays homage to 25 years of fashion collaboration with designers such as Marc Jacobs, Tom Ford, John Paul Gaultier and Gianni Versace.

ABSOLUT MODE Launch Party

Jackies Café in Paddington was transformed into an intimate bar with an open rooftop and a hub of chic and dapper style with several Australia designers in attendance.

ABSOLUT MODE Launch Party

At the Intersection Shopping Precinct in Paddington, stores such as Ginger & Smart, Camilla and Marc were lit up with blue lights to celebrate the launch with other designer shops displaying the elegant bottles.

ABSOLUT MODE Launch Party

Mark Cavanagh, Director of Cav Con, introduced a short video looking back at ABSOLUT’s association with fashion designers with David Bowie’s song, Fashion, as soundtrack.

ABSOLUT MODE Launch Party

Guests were treated to a selection of prosciutto-wrapped crostini, rolled sushi pieces, teriyaki chicken along with ABSOLUT cocktails adorned with a rose petal or a slice of cucumber. ABSOLUT MODE Edition bottles glowed in the night as the DJ played music from a balcony high above the crowd.

ABSOLUT MODE Launch Party

Retailers who have participated in the event are Acne, bassike, camilla and marc, GINGER & SMART, Kate Sylvester, ksubi, Land’s End, MARNIE SKILLINGS, Parlour X, WORLD, Zambesi and ZIMMERMANN.

ABSOLUT MODE Launch Party

From 13 to 20 October 2011 in Sydney and from 14 to 21 October 2011 in Melbourne, new season purchases from participating stores will include an ABSOLUT MODE voucher that can be redeemed for a cocktail at select venues. Jackies Café in Paddington will be hosting the ABSOLUT MODE Bar next Thursday evening from 6pm till 10pm.

ABSOLUT MODE Launch Party
Gareth Pugh designed bottle of Absolut behind glass

ABSOLUT MODE Launch Party
Ginger & Smart designers Alexandra and Genevieve Smart

ABSOLUT MODE Launch Party
Kris Powell and Gwenola Hanaut of Pernod Ricard Australia

ABSOLUT MODE Launch Party  ABSOLUT MODE Launch Party
James Dykes and Jessica Trochei (dress by Ginger and Smart)

ABSOLUT MODE Launch Party
L to R: Oliver Lloyd (Cav Con), Jessica Trochei (Pernod Ricard), Mark Cavanagh (Cav Con) and Imogen Allen (Cav Con)

More photographs below:

ABSOLUT MODE Launch Party

ABSOLUT MODE Launch Party

ABSOLUT MODE Launch Party

ABSOLUT MODE Launch Party

ABSOLUT MODE Launch Party

ABSOLUT MODE Launch Party

ABSOLUT MODE Launch Party

In the lead up to Christmas and the summer months, ABSOLUT MODE will be available for a limited time from November 2011.

** For a photo gallery of the event, visit Gourmantic on Facebook where you can “Like” the page and tag yourself.  **

Photography by @MrGourmantic.

ABSOLUT MODE Bar – Thursday 20th October, 2011
Jackies Café
122 Oxford Street, Paddington
6pm to 10pm

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ABSOLUT MODE Edition Launch: Vodka & Fashion at Jackies Café Paddington was last modified: December 20th, 2015 by Corinne Mossati

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Corinne Mossati

Corinne Mossati is the founder and editor of Gourmantic. An avid scribe, she has taken pen to paper since the age of five. Her repertoire includes long works of fiction, short stories and travelogues. She is a winner of the GT travel writing competition, has judged the Australasian Whisky Awards and several cocktail competitions. She is also named in the Australian Bartender Most Influential List.

14 Comments:

  1. I’ve always been a fan of these limited edition bottles despite not big on drinking vodka. But somehow this year’s MODE edition seems a lil blah… guess I’ll be saving up this year. Unless I travel through another airport and have some time to my own devices. LOL

    BTW, I’ve moved my blog to http://alilfatmonkey.com. Do update your RSS feed. :)

    • You think so? I find it very elegant and classical. The bottle looks better than it photographs. It comes in a soft navy pouch and the label around it is all class.

      It probably doesn’t stand up to your Rock Edition :)

  2. Looks like another fantastic event Corinne! Always love your photos because the quality is so high.. almost feel like I’ve been to the event myself :) Just hope I can pick up one of these limited edition bottles is France…a good reason to hit the stores tonight :)

    • Thanks Tuula, Mr G will be pleased to hear you like his photos :) We always aim to present events in a way that our readers feel part of it. Happy shopping!

  3. What a cool event! Great photos of the bottles and fashions. I have to get me a bottle for Christmas!

  4. I love that Absolut always comes out with these limited edition bottles! Makes it so much fun and great for collectors. Im slightly obsessed with their Vanilla vodka. NOM!

  5. I’m looking for one of those big display bottle and a couple of glasses. If anyone can help, please send me an email to samy060(at)gmail.com

    Thanks !

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