Wolf Blass Luxury Collection 2012 Launch at Quay Restaurant

Wolf Blass has released its 2012 Luxury Collection at a glamorous evening held at Quay Restaurant. Amidst invited guests, celebrities, television personalities and media, the launch was also a celebration of its founder, Wolfgang Blass’ 78th birthday.

Wolf Blass Luxury Collection 2012
Wolf Blass Luxury Collection Launch

Perched above Sydney Harbour with the Opera House and Harbour Bridge in full view, the level above Quay Restaurant was an apt location for the prestigious wine collection launch.

Wolf Blass Luxury Collection 2012

Chesterfield lounges, decorative tables each representing a Wolf Blass Label were set up strategically around the spacious room with styling by AZBCreative.

Wolf Blass Luxury Collection
Wolf Blass Luxury Collection 2012

The 2012 Luxury Collection features four new release wines: 2010 Wolf Blass Grey Label McLaren Vale Shiraz 2010 Wolf Blass Grey Label Langhorne Creek Cabernet Sauvignon Shiraz, 2008 Wolf Blass Black Label Langhorne Creek Barossa McLaren Vale Cabernet Shiraz Malbec and 2009 Wolf Blass Platinum Label Barossa Valley Shiraz which guests enjoyed along with a selection canapés.

Wolf Blass Luxury Collection 2012
Wolfgang Blass AM – Founder

During the formalities, a brief history of Wolf Blass Wines was presented, dating back to 1961 when Wolfgang Blass arrived in Australia from East Germany when the industry was still in its infancy, to the early days Wolf Blass wines and the “quality, character and consistency” that led to winning the prestigious Jimmy Watson Trophy and becoming a benchmark of the Australian wine industry.

Wolf Blass Luxury Collection 2012

From humble beginnings with a production of 2000 bottles of wines to 70 million bottles which are mostly destined to the export market in 47 countries, Wolf Blass is still no 1 in Australia. Speaking of the brand which was taken over by Treasury Wine Estate, the charismatic Mr Blass was passionate that “the corporation must not be allowed to drop its standards”.

Wolf Blass Luxury Collection 2012

At the conclusion of the speeches, Mr Blass or Wolfie as he is known in some circles, was presented with a birthday cake which has the emblematic eagle. Not losing sight of his personable character and sense of humour, he said, ” I hope when I get to my 80th birthday, there’s a cake and there’s a bird jumping out of the cake!”

Wolf Blass Luxury Collection 2012
Happy Birthday, Mr Blass and may all your wishes come true

Wolf Blass Luxury Collection 2012

The Wolf Blass Luxury Collection 2012 Launch was held on Tuesday 4 September 2012 at Quay Restaurant.  Gourmantic attended the event as media guests.

Photography © by Kevin Burke for Gourmantic – Copyright: All rights reserved.

More photographs of the event on the Gourmantic Facebook page.


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About the author

Corinne Mossati

Corinne Mossati is the Founder/Editor of popular online magazine Gourmantic and Cocktails & Bars, a website dedicated to cocktail culture and the discerning drinker. She is named in Australian Bartender Magazine’s Top 100 Most Influential List since 2013, is a member of The Academy responsible for judging the World’s 50 Best Bars. She has also judged the inaugural Australasian Whisky Awards and various national cocktail competitions.