Coors Beer Launches in Australia

Coors beer launched at the Coogee Bay Hotel last night amidst abseiling, snow machines, husky dogs and rugged men emerging out of a snowstorm.

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Photography © by Kevin Burke for Gourmantic – Copyright: All rights reserved.

The event marked the American beer’s entry into the Australian market with David Coors, Molson Coors General Manager of Australasia and Brett Vye, Chief Commercial Officer for Molson Coors International in attendance as well as key industry guests.

Coors originates from Colorado and and reflects the spirit of its Rocky Mountains. Labelled as the “world’s most refreshing beer”, it is brewed through a process that brings the beer to below freezing temperatures at various steps of brewing. Light, refreshing and easy to drink, Coors is best enjoyed icy cold to get maximum flavour. Just keep an eye on its trademark label which turns the Rocky Mountains blue when the beer has reached the right temperature.

Blue Moon Belgian White, a Witbier style of beer brewed by Coors Brewing Company was also on pour. The beer is brewed using Valencia orange peel which gives it a subtle sweetness and oats and wheat to create a creamy finish.

Coors is distributed by Coca-Cola Amatil (CCA) and is now available in Australia for $46.99 RRP a case.

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Coors Beer Launches in Australia was last modified: December 20th, 2015 by Corinne Mossati

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Corinne Mossati

Corinne Mossati is the founder and editor of Gourmantic. An avid scribe, she has taken pen to paper since the age of five. Her repertoire includes long works of fiction, short stories and travelogues. She is a winner of the GT travel writing competition, has judged the Australasian Whisky Awards and several cocktail competitions. She is also named in the Australian Bartender Most Influential List.

3 Comments:

  1. This is the best beer ever! I am from Canada & it has been my beer of choice all my (adult) life, crisp & refreshing… mmmm

  2. Where can I purchase Coors in Brisbane & will you be selling Coors Original ( yellow lable)

  3. My question is simaliar to Jeff’s are we going to get the banquets? It’d be nice to get them in cans…. Nothing beats banquets.

Comments are closed