ABSOLUT OZ Launch with Baz Luhrmann

ABSOLUT OZ launched last night at a spectacular event held at the Bucket List on Bondi Beach. The latest limited edition release is the result of a collaboration with director Baz Luhrmann to create the Swedish vodka’s first ever Australia bottle.

Baz Luhrmann at ABSOLUT OZ Launch
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ABSOLUT OZ Launch
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ABSOLUT OZ Launch
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ABSOLUT OZ Launch
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ABSOLUT OZ Launch
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Hell's Bell Beach (Absolut Oz, Ginger Beer, Eucalyptus Honey)
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South Avoca Elevator (Absolut Oz, coconut water, lime juice, sugar syrup)
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Cable Beach Stairway to the Moon (Absolut Oz, orange juice, lime juice, ginger cordial, soda water)
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Tama-Glama (Absolut Oz, cloudy apple juice, lemon juice, Crawley's agave syrup)
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L-R: Jason Crawley & Dylan Howarth (The Drink Cabinet)
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ABSOLUT OZ Launch
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Photography © by Kevin Burke for Gourmantic – Copyright: All rights reserved.

“We are all equal under the sun” is the theme of ABSOLUT OZ, a spiced orange-flavoured vodka created to evoke Australian beaches, Baz Luhrmann explained as he took to the stage.

“Absolut Oz is a distillation of the unifying truth that we are all equal under the sun. While creating the drinks which feature and celebrate Absolut Oz, we reflected on that moment when the sun dips below the horizon and, as we say in the movies, the magic hour is upon us.”- Baz Luhrmann, Film Director.

Four installations brought an Australian beach focus to the launch with Bells Beach (Victoria), South Avoca (Central Coast NSW), Tamarama (NSW) and Cable Bay (Western Australia). Each section had a dedicated bar serving cocktails created by Luhrmann and presented by the team at the Drink Cabinet, the Tama-Glama, the Hells Bells Beach, the Cable Beach ‘Stairway to the Moon’ and the South Avoca Elevator.

ABSOLUT OZ is a dry style of vodka with pronounced orange and cinnamon flavours on the palate. The flavour profile makes it versatile to use in summer-style cocktails and with mixers such as ginger beer, cloudy apple juice and agave juice.

The limited edition ABSOLUT OZ will go on sale in March 2014 and will retail for $54.99 for the 1 litre bottle size. It will feature a neck tag with story notes, images and cocktail recipes created by Luhrmann.

A photo gallery of the event is available on the Gourmantic Facebook page. Like the page to stay up to date.

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ABSOLUT OZ Launch with Baz Luhrmann was last modified: December 20th, 2015 by Corinne Mossati

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Corinne Mossati

Corinne Mossati is the founder and editor of Gourmantic. An avid scribe, she has taken pen to paper since the age of five. Her repertoire includes long works of fiction, short stories and travelogues. She is a winner of the GT travel writing competition, has judged the Australasian Whisky Awards and several cocktail competitions. She is also named in the Australian Bartender Most Influential List.