Chivas Regal 12 Year Old New Packaging

Chivas Regal has unveiled a contemporary new design for the popular Chivas Regal 12 Year Old expression designed to reinforce the craftsmanship, luxury and heritage of this iconic Scotch whisky.

Chivas Regal 12 Year Old

The new Chivas Regal 12 Year Old bottle retains the round generous shape for which it is renowned, while its shoulders have been raised higher to reflect the brand’s pride as one of the world’s leading Scotch whiskies. The brand signifier is now included as a more prominent, organic feature of the bottle, and the signatures of founders James and John Chivas have been added to the glass to display the value of brotherhood at the heart of the brand. The label has evolved to present a simplified and more vibrant look.

The outer carton has been re-designed retaining the icons that hold depth of meaning and provenance to Chivas’ rich heritage, and select areas have been embossed and debossed to add a texturalised element to the packaging.

The new bottle and outer pack are available in Australia from 1st December 2015.


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Chivas Regal 12 Year Old New Packaging was last modified: December 20th, 2015 by Corinne Mossati

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Corinne Mossati

Corinne Mossati is the founder and editor of Gourmantic. An avid scribe, she has taken pen to paper since the age of five. Her repertoire includes long works of fiction, short stories and travelogues. She is a winner of the GT travel writing competition, has judged the Australasian Whisky Awards and several cocktail competitions. She is also named in the Australian Bartender Most Influential List.

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