Hardys Hero for Travellers

Accolade Wines have launched a first ever digital campaign aimed solely at travellers. Head over to the Hardys Hero website and take part in an interactive quiz.

Hardys Hero

Select hashtags that best define your personality and an algorithm based on data points recommends and encourages you to trade up and try something new. You will then be prompted to accept an invitation to taste Hardys wines at Sydney Airport through the mobile wallet on both ios and Android devices.

The campaign is geared towards recognition of Hardys iconic premium wines and inform consumers about The Journey – Hardys travel retail exclusive Shiraz and Cabernet Sauvignon wines while increasing online engagement through travel-related prizes and in-store offers.

If you purchase a Hardys product from HEINEMANN Tax & Duty Free store, you have the chance to be entered into the Hardys Hero Sweepstakes to win from a pool of 730 prizes. These include a luxury weekend for two to McLaren Vale with domestic flights, accommodation, meals, wine-tasting at Tintara Winery and a helicopter ride, a revolutionary app-controlled Bluesmart cabin size suitcase and limited edition Hardys / SYD luggage tags from BagTag Design.

There’s also an INSTAGRAM photo competition, where you need to follow the HardysHero Instagram account and take a selfie of your raised glass with the “#HardysHero. salute”. The most liked images each week will win a limited edition Hardys SYD luggage tag or a Bluesmart suitcase show above.

Are you an international traveller and a Hardys Hero? Check out the website for more details here.


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About the author

Corinne Mossati

Corinne Mossati is the Founder/Editor of popular online magazine Gourmantic and Cocktails & Bars, a website dedicated to cocktail culture and the discerning drinker. She is named in Australian Bartender Magazine’s Top 100 Most Influential List since 2013, is a member of The Academy responsible for judging the World’s 50 Best Bars. She has also judged the inaugural Australasian Whisky Awards and various national cocktail competitions.