Lion has revealed a new trademark – Legendary Brewing Co. – with its first beer, Iron Jack, hitting liquor retailers and pubs across the country from September 4.
This post contains affiliate links, which means we may receive a small compensation without any additional cost to you if you make a purchase using the links.
Iron Jack is a mid-strength, modern Australian lager inspired by long held Australian values such as loyalty, strength and mateship.
The beer has been brewed with Australia’s hot, rugged climate in mind. The nose has a hoppy aroma and the first sip reveals that the bitterness has been kept low to deliver maximum, thirst-crushing refreshment.
The story of Iron Jack is inspired by fabled Australian outdoorsmen, known for telling their mates a tall tale around a warm camp fire with a cold beer. The brand was created to celebrate Australian culture and the sharing of stories over a beer and aims to encourage Aussie men to get out and explore the great outdoors, have an adventure and create stories that will build their own personal legend.
One of the ways of achieving this is by putting the latitude and longitude coordinates under the bottle tops for 100 remote camping, fishing and 4WD-ing locations in the country – as well as some classic Aussie pubs for good measure. It’s then up to people to get out there and find them.
The beer will be available in 330ml bottles, 375ml cans and on tap widely throughout Australia.
In support of his loyal best mate, Iron Jack will give back and will also be partnering with charitable organisations to help working dogs right across the country. Iron Jack can be purchased through Amazon Australia here.
Photo Credit: Supplied