Spirits & Wine

Legendary Brewing Co. Releases Iron Jack Beer

Lion has revealed a new trademark – Legendary Brewing Co. – with its first beer, Iron Jack, hitting liquor retailers and pubs across the country from September 4.

Iron Jack

Iron Jack is a mid-strength, modern Australian lager inspired by long held Australian values such as loyalty, strength and mateship.

The beer has been brewed with Australia’s hot, rugged climate in mind. The nose has a hoppy aroma and the first sip reveals that the bitterness has been kept low to deliver maximum, thirst-crushing refreshment.

The story of Iron Jack is inspired by fabled Australian outdoorsmen, known for telling their mates a tall tale around a warm camp fire with a cold beer. The brand was created to celebrate Australian culture and the sharing of stories over a beer and aims to encourage Aussie men to get out and explore the great outdoors, have an adventure and create stories that will build their own personal legend. 

One of the ways of achieving this is by putting the latitude and longitude coordinates under the bottle tops for 100 remote camping, fishing and 4WD-ing locations in the country – as well as some classic Aussie pubs for good measure. It’s then up to people to get out there and find them.

Iron Jack

The beer will be available in 330ml bottles, 375ml cans and on tap widely throughout Australia.

In support of his loyal best mate, Iron Jack will give back and will also be partnering with charitable organisations to help working dogs right across the country.

Photo Credit: Supplied


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About the author

Corinne Mossati

Corinne Mossati is the Founder/Editor of popular online magazine Gourmantic and Cocktails & Bars, a website dedicated to cocktail culture and the discerning drinker. She is named in Australian Bartender Magazine’s Top 100 Most Influential List since 2013, is a member of The Academy responsible for judging the World’s 50 Best Bars. She has also judged the inaugural Australasian Whisky Awards and various national cocktail competitions.