Take a long-anticipated screening at a pop-up cinema, add cut-throat shaves by barbers, Rockabilly music and dancing, tattooing, flash art images and don’t forget lots and lots of spiced rum, and you have the making of a good Sailor Jerry party. Silor Jerry Pop-up Bar To celebrate the official launch of Hori Smoku Sailor Jerry [...]

If it isn’t their famed refined courtship clinics educating the sexes about etiquette, or Victorian titillation with gentlemen in dapper jackets and fair maidens, or an afternoon tea with the Adventurists and the inimitable explorer Jon Muir, Hendrick’s Gin always succeed in finding inventive ways to market a “most unusual gin” and have a jolly [...]

Eight of Australia’s top bartenders competed in the national final for the Havana Club Grand Prix National Final at La Bodeguita del Medio in Sydney. Havana Club Grand Prix National Final at La Bodeguita del Medio  The competition was held at the Cuban bar and restaurant on March 19 2012 with competing bartenders making two [...]

Drambuie launched Drambuie 15 and the exclusive Royal Legacy of 1745 into the Australian market at the Den, Ivy. Drambuie 15  Drambuie is a blend of Scotch whisky, sugar syrup flavoured with heather honey and a secret recipe of herbs and spices that dates back to 1745 in Scotland. They make their own blended whisky from [...]

Ron de Jeremy Rum officially launched in Australia last night at Kit and Kaboodle in Sydney’s Kings Cross with one heck of a party. Sexy waitresses in French maid outfits, fishnet stockings, cat tails or simply height-defying and beautiful greeted invited guests at Level 2 of the Keystone Group venue with a selection of drinks [...]

Legendary porn star Ron Jeremy captivated his audience as he led a tasting session of Ron de Jeremy Rum hosted by the Sydney Rum Club at Assembly Bar. Ron was a recent guest of Sexpo in Sydney and will officially be launching his “Adult Rum” later in the week. Ron Jeremy at Assembly Bar “I [...]

Sailor Jerry – The Man Before Sailor Jerry Spiced Rum, Norman “Sailor Jerry” Collins was born on January 14th 1911 in Nevada. A young troublemaker, he was nicknamed “Jerry” by his father after the family’s stubborn mule. He learned tattooing from a young age and lived the life as a vagabond. At age 19, he [...]