Jacob’s Creek ‘Bring Your Australian’ global masterbrand platform was unveiled at a pop-up restaurant on Bennelong Point, overlooking Sydney Harbour and the Opera House.
Championing a more contemporary, globally relevant Australian spirit, the platform is supported with a striking new identity, and a fresh colour palette inspired by modern Australia. The ‘Bring Your Australian’ platform is the start of a new era for the brand, bringing all its wines under a single Masterbrand identity.
At the launch event, Jacob’s Creek Bring Your Australian was brought to life with three Australian storytellers sharing how their spirit and where they came from had shaped their lives. Chef Louis Tikaram spoke about his rise to culinary fame in Los Angeles with his restaurant EP & LP, and provided the menu for the evening. Adventurer Justin Jones shared his tales of conquering the wild, whilst five-time ARIA winner Katie Noonan serenaded the event.
In research for the platform, consumers told the brand that Australians are envied for their life-loving spirit. ‘Bring Your Australian’ asks consumers to embrace Australian contemporary behaviours and beliefs, no matter where they are in the world and that Jacob’s Creek is a brand that is built upon the values demonstrated in our heritage, traditions, products and culture.
‘Bring Your Australian’ is about connecting consumers around the world with what they love most about Australia, its people, spirit and love of life.
The new platform is a rally cry for wine lovers across the world to ‘share their inner Australian’ and enjoy Jacob’s Creek and will unite the brands marketing across its 80 markets.
Below are some of the photos from the event:
Harvey Bay Queen Scallops, Nuoc Chum, Pickled Watermelon Rind, Thai basil & native sea vegetables with 2017 Lyndale Chardonnay, 2006 Steingarten Riesling
Twice Cooked Jack’s Creek Wagyu SHort Rib, Turmeric, Chilli, Spiced Eggplant, Yoghurt and Grilled Flat Bread with 2002 Limited Release Barossa Cabernet Sauvignon, 2012 Centenary Hill Shiraz, 2017 Limited Release Barossa Grenache
Queensland Mango Pudding, Lime Tapioca & Roast Coconut Ice cream with 2018 Le Petit Rosé and 57 Year Old Limited Release Tawny
You can view the new TVC for Jacob’s Creek ‘Bring Your Australian’ here.
Photo Credit: Supplied
